Graphite is Madison’s Apple Store® alternative. Since 1996, Graphite has been an authorized Apple® provider for sales, service, and support. As an independent Apple® dealer Graphite is dedicated to providing the best Mac ownership experience possible. We focus on meeting the special needs of individuals and small to medium sized organizations.
Open Monday thru Friday 10AM-7PM and Saturday 10AM-5PM
Open Monday thru Friday 8AM-5PM
Graphite is locally owned and operated. Because we aren’t part of a giant corporation, we have better flexibility to meet the needs of our customers. Additionally, when you spend your money at a locally owned business, every dollar you spend stays in the local economy.
At Graphite we treat you like a person. We pay attention to your needs. We take the time to get to know you and help you get the service you need.
All of us here at Graphite are here to serve you and make sure your Apple buying experience is the best it can be. We are also all trained by Apple so we can accurately answer any questions you may have.
Unlike the mall and the big box stores, Graphite’s stores are quiet. No noisy crowds, or loud music.
Graphite provides a comfortable environment for you to learn, shop, and understand. We want you to feel comfortable in our stores, and strive to make it possible.
The Graphite team is very friendly. Its our goal to make sure you are happy, and your needs are met.